Claim
FSSAI has explicitly labeled claims like 'enhancing focus' and 'boost energy level' on these drinks as 'not permissible'.
“एनहांसिंग फोकस बूस्ट एनर्जी लेवल... तो इसको सीधे-सीधे नॉट परमिसबल कह दिया है। नॉट परमिसिबल इसकी इजाजत नहीं होगी।”▶ Watch source segment
Rationale
Central assertion — FSSAI explicitly labelled 'enhancing focus' and 'boost energy level' as 'not permissible' — is directly confirmed with FSSAI's exact 'not permissible' wording cited in sources.
Evidence
- https://www.just-drinks.com/news/india-regulator-issues-notices-on-misleading-energy-drinks-claims/ Regulator: claims such as 'enhancing focus' and 'boost energy levels' are 'not permissible for food products under the FSS Act 2006' ✗ unreachable · HTTP 403
- https://www.socialsamosa.com/industry-updates/fssai-notices-red-bull-pepsico-four-others-misleading-energy-drink-claims-12126723 Lists 'enhancing focus' and 'boost energy levels' among claims FSSAI says are not permissible ✓ reachable · archived